CK Plumbing & Maintenance: A Digital Marketing Success Story
Amazing bathroom renovation from CK
A stunning bathroom renovation completed by CK Plumbing & Maintenance. This project exemplifies their expertise in delivering premium plumbing solutions for Brisbane homeowners. Our targeted marketing campaign helped connect qualified renovation clients like this one with CK Plumbing's specialised services, resulting in high-value jobs
Client Overview
CK Plumbing & Maintenance is an Australian family-owned plumbing business based in Brisbane with over 13 years of experience. They specialise in emergency plumbing services, renovations, hot water systems, and underground sewerage services, primarily serving clients within a 30km radius of Brisbane.
The Challenge
Initial Situation
- CK Plumbing needed to generate more high-quality leads for their specialised services
- They wanted to target customers specifically within a 30km radius to reduce travel time
- The client had a negative experience with previous marketing efforts, resulting in no measurable results
- Trust issues existed due to past disappointments with marketing professionals
Business Goals
- Increase quality lead generation for specialised high ticket plumbing services
- Improve visibility for plumbing services in Brisbane
- Target geographical areas within 30km of their base location
- Build a stronger online reputation
- Maximise ROI on marketing spend
Our Solution
After understanding CK Plumbing’s specific needs and past challenges, we implemented a comprehensive local marketing package that included:
1. Google Advertising Campaign
- Created highly-targeted Google Ads campaigns focusing on their core services:
- Emergency plumbing services
- Bathroom renovations
- Hot water system installation and repairs
- Underground sewerage services
- Implemented geographical targeting to ensure ads only appeared to potential customers within the 30km radius
- Developed compelling ad copy highlighting their specialised service’s and 13+ years of experience
- Optimised landing pages for conversion with clear calls-to-action
2. Local SEO Optimisation
- Conducted keyword research to identify high-intent search terms relevant to Brisbane plumbing services
- Optimised website content to highlight their specialised services
- Created location-specific content to improve rankings in local search results
- Implemented technical SEO improvements to enhance site performance and user experience
3. Google Business Profile Management
- Fully optimised their Google Business Profile with accurate business information
- Added high-quality images of completed projects and their team at work
- Created service categories that aligned with their specialisations
- Implemented regular posts featuring promotions and completed projects
4. Reputation Management
- Established a system for collecting and managing customer reviews
- Implemented a follow-up process to encourage satisfied customers to leave Google reviews
- Monitored and responded promptly to all customer feedback
- Showcased their “100% Customer Satisfaction” promise across all platforms
The Results & Key Metrics
Immediate Impact
- Within the first two weeks, our marketing efforts resulted in a major plumbing job worth $10,000
- This early success helped overcome the client’s initial trust concerns and validated our approach
Ongoing Success
- Increased Google Business Profile visibility by 127% in the first three months
- Achieved 224% average growth in monthly call volume from Google Business Profile (comparing October to Dec-Feb average)
- Increased total Google Business Profile interactions by 59% in 5 months
- Achieved 100% customer satisfaction rating based on verified reviews
- Boosted organic search traffic by 92.6% within just 3 months
- Improved average user website engagement by 46.6% in the same 3-month period
- Established CK Plumbing as a premier service provider in the Brisbane area
- Consistently generated high-quality leads specifically for their specialised services
- Successfully targeted customers within the desired 30km radius
CK Director Testimonial
“I had a bad experience with my initial marketer which made me hesitant in choosing someone else but Brock was great from the get go. Only about 6 weeks In and already getting results that I wanted. Thanks for helping my small plumbing business grow mate”
Conclusion
By implementing a targeted, multi-faceted digital marketing approach, we were able to overcome CK Plumbing’s initial trust concerns and deliver measurable results. Our strategy not only generated immediate high-value leads but also established a sustainable system for ongoing business growth within their preferred service area.
The success of this campaign demonstrates the effectiveness of our local marketing package for service-based businesses looking to target specific geographical areas with specialised offerings.
Would you like to achieve similar results for your business? Contact Ilett Digital today for a consultation or CLICK HERE
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