Privacy Policy
Ilett Digital
ABN: 52 624 944 181
Gold Coast, Queensland, Australia
Email: [email protected]
Last Updated: 23 June 2025
1. About This Policy
Ilett Digital is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you use our digital marketing services or visit our website.
This policy applies to all personal information we collect through our website, services, and business operations as a boutique digital marketing agency.
2. Information We Collect
2.1 Information You Provide Directly
- Contact Information: Name, email address, phone number, business name
- Business Details: Company information, industry, marketing objectives
- Communication Records: Emails, phone calls, meeting notes, project discussions
- Service Information: Details about your marketing campaigns, website requirements, and business goals
- Payment Information: Billing details processed through secure third-party payment processors
2.2 Information Collected Automatically
When you visit our website, we automatically collect:
- Technical Information: IP address, browser type, device information, operating system
- Website Usage: Pages visited, time spent on site, navigation patterns, referral sources
- Biscuits and Tracking: Information collected through cookies and similar technologies
2.3 Client Marketing Data
As your digital marketing agency, we may access and process:
- Campaign Performance Data: From various advertising platforms and marketing channels
- Website Analytics: Traffic data, conversion tracking, user behaviour metrics
- Customer Data: Lead information, customer lists (with your permission)
- Social Media Insights: Performance metrics from your social media accounts
3. How We Use Your Information
3.1 Service Delivery
- Providing comprehensive digital marketing services including SEO, paid advertising, web development, and lead generation and other services we offer
- Managing your marketing campaigns across multiple platforms and channels
- Creating custom marketing strategies and integrated digital systems
- Developing and maintaining websites and digital assets
- Providing analytics, reporting, and performance insights
- Customer support and account management
3.2 Business Operations
- Processing payments through secure payment systems
- Storing client information in professional CRM systems
- Communicating about services, projects, and updates
- Improving our services and developing new offerings
- Conducting market research and analysis
- Legal compliance and record keeping
3.3 Marketing and Communications
- Sending service updates and project communications
- Sharing industry insights and marketing best practices (with your consent)
- Promoting our services through anonymised case studies (unless you provide specific consent)
4. How We Share Your Information
4.1 Service Providers and Platforms
We share your information with trusted third parties who help us deliver our services:
Digital Marketing Platforms:
- Search engine advertising platforms
- Social media advertising and marketing platforms
- Email marketing and automation tools
- Analytics and tracking services
Business Tools:
- Customer relationship management (CRM) systems
- Payment processing services
- Website hosting and content delivery networks
- Email communication platforms
- Analytics and reporting tools
Professional Services:
- Accounting and legal advisers
- IT support and security providers
- Cloud storage and backup services
4.2 Legal Requirements
We may disclose your information if required by law, court order, or to protect our rights, property, or safety, or that of others.
4.3 Business Transfers
If Ilett Digital is sold or merged with another company, your information may be transferred as part of that transaction.
5. Data Security
We take data security seriously and implement appropriate measures including:
- Secure hosting and cloud storage solutions
- Encryption of sensitive data during transmission and storage
- Regular security updates and monitoring
- Access controls limiting who can view your information
- Secure payment processing through reputable third-party providers
- Regular data backups and disaster recovery procedures
6. Your Privacy Rights
Under Australian privacy law and applicable international regulations, you have the right to:
6.1 Access and Correction
- Request access to your personal information
- Ask us to correct inaccurate or incomplete information
- Request a copy of your personal information
6.2 Deletion and Restriction
- Request deletion of your personal information (subject to legal requirements)
- Ask us to restrict how we use your information
- Object to certain types of processing
6.3 Communication Preferences
- Unsubscribe from marketing emails
- Update your communication preferences
- Withdraw consent for optional data processing
To exercise these rights, contact us at [email protected].
7. International Operations
As we expand our operations globally, your information may be transferred to and processed in countries outside Australia. When this occurs, we ensure appropriate safeguards are in place to protect your privacy in accordance with applicable data protection laws.
8. Data Retention
We keep your information for as long as necessary to:
- Provide our services and maintain our business relationship
- Meet legal and regulatory requirements
- Resolve any disputes
Typical retention periods:
- Client account information: Duration of relationship plus legally required periods
- Financial records: As required by applicable tax and business laws
- Marketing campaign data: As required by advertising platforms and business needs
- Website analytics: Standard industry periods
- Communication records: As required for business and legal purposes
9. Cookies and Website Tracking
Our website uses cookies and similar technologies to:
- Enable website functionality and user experience
- Analyse website traffic and improve performance
- Remember your preferences and settings
- Provide analytics and reporting capabilities
You can control cookies through your browser settings. Some website features may not work properly if you disable cookies.
10. Third-Party Links
Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.
11. Children’s Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will:
- Update the “Last Updated” date at the top of this policy
- Notify existing clients through appropriate channels
- Post the updated policy on our website
We encourage you to review this policy periodically.
13. Contact Us
If you have questions about this Privacy Policy or how we handle your personal information, please contact us:
Ilett Digital
Email: [email protected]
Privacy Complaints:
If you believe we have mishandled your personal information, please contact us first. If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or the relevant data protection authority in your jurisdiction.
14. Legal Framework
This Privacy Policy is governed by:
- Australian Privacy Act 1988 (Cth)
- Australian Privacy Principles (APPs)
- Other applicable Australian and international privacy laws
- Industry best practices and standards
We are committed to handling your personal information in accordance with these legal requirements and maintaining the highest standards of data protection.
About Ilett Digital: We are a results-driven boutique digital marketing agency specialising in integrated digital marketing solutions. Our expert team creates custom marketing systems that drive real business growth for clients across diverse industries.